Eco-responsibility is an integral part of Colibri Vanille's corporate mission. Its founder, Chantale Caron, is inhabited by social and ecological concerns that have always been part of her lifestyle choices.
Feminist, alterglobalist, deeply committed to anti-racist struggles and class struggles; for this farmer supporting organic farming, the development of an eco-responsible business has never been the subject of a choice.
By bypassing all the intermediaries, Colibri Vanille does not get a better share rating; it pays producers the same price it would pay to a local trader. Also, the profit margin is not given to two or three intermediaries, but to the producer directly. Thus freed from the monopoly yoke of local collectors, and with the help of Colibri Vanille, producers are quietly developing their products to bring them closer to the highest international quality standards.
The world of vanilla
On each vanilla pod, traces of human fingers
Vanilla is what it is today because it tells the millennial story of humans who have learned to tame this unusual plant.
Of course this little wonder has become expensive, but in truth it is not its current cost that is a scandal; but rather the fact that it has been undervalued for too long, as has the patient and expert work of many vanilla producers around the world.
By facilitating the contact between vanilla producers in the world and Canadian consumers, I make sure that no one forgets that each pod has this taste and this particular shape because a human caressed it daily and for a long time to support the development of its aromas. Of humans carried by passionate dreams.